Digital campaigning is a relatively new media collective that has shown remarkable success over the last several years. The two aims of digital advertising are to increase brand awareness and generate revenues for your business. In order to obtain both aims, there are three aspects of digital advertising that must be addressed: social media outreach, display advertising, and e-mail marketing.
Businesses can use podcasts to show customers newly formulated ideas and innovations or interviews with clients and the like. But in the age of television, what good is audio without video? Inc. Magazine explains that there are 4 “basic ingredients” that go into creating a video podcast: equipment, a theme, hosting, and marketing.
We thought we’d pass on the basic idea of websites like SalesSpider to our readers. Now there’s a website to help start-ups and small businesses spread their message through social media.
A sales pitch is a delicate and artful process. In order to be successful, Inc. Magazine suggests avoiding the 7 deadly sins of sales pitching (learnt by us at CLAi the hard way…).
Pitching a film or video concept is at best a delicate and at worst a dreaded process. So here’s a list of the 7 deadly sins of concept pitching provided by INC. Magazine (and learnt by us at CLAi the hard way…).
Marketing and advertising have moved from broad overviews of information that target the general public to narrow and detailed segments. Inc. Magazine shares 4 tips for addressing your narrow-cast audience.